SEMrush is built for the era of blue links. SiteOracle is built for the era of ChatGPT, Perplexity, and AI Overviews — while still covering your SEO fundamentals.
Run a Free Scan →SEMrush is a powerful traditional SEO platform. It excels at keyword research, backlink analysis, and rank tracking for Google. But it was built before AI search existed — and it doesn't audit whether ChatGPT, Perplexity, or Gemini can find and cite your site.
SiteOracle is built around that gap. It checks the five things that determine your AI search visibility — crawler access, structured data, content citability, topical authority signals, and external authority — alongside the technical SEO fundamentals that still matter for Google.
| Feature | SiteOracle | SEMrush |
|---|---|---|
| AI bot crawler check (GPTBot, ClaudeBot, PerplexityBot) | ✓ Yes | ✗ No |
| GEO audit (Generative Engine Optimization) | ✓ Yes | ✗ No |
| AEO audit (Answer Engine Optimization) | ✓ Yes | ✗ No |
| AI Visibility Score | ✓ Yes | ✗ No |
| Visual design audit (Claude AI) | ✓ Pro | ✗ No |
| Technical SEO audit | ✓ Yes | ✓ Yes |
| Structured data / schema check | ✓ Yes | ~ Limited |
| Google Business Profile audit | ✓ Yes | ~ Partial |
| Competitor comparison | ✓ Pro | ✓ Yes |
| Keyword research | ✗ No | ✓ Yes |
| Backlink analysis | ✗ No | ✓ Yes |
| Rank tracking | ✗ No | ✓ Yes |
| PDF / white-label reports | ✓ Agency | ✓ Yes |
| Free tier | ✓ 3 scans/day | ~ 10 requests/day |
SEMrush starts at $139.95/mo for the Pro plan. SiteOracle Pro is $49/mo.
If you're paying for SEMrush primarily for technical audits and don't need keyword research at scale, SiteOracle covers the audit layer at less than half the price — and adds the AI visibility checks SEMrush doesn't have.
No signup required. Enter your URL and get your SEO, AEO, GEO, and AI Visibility scores in under 60 seconds.
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