SiteOracle vs Moz

Moz built great SEO tools.
AI search needs a new playbook.

Moz Pro covers the traditional SEO fundamentals well. But it has no visibility into GEO, AEO, or whether your site can be cited by ChatGPT and Perplexity. SiteOracle does โ€” starting at $49/mo.

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The core difference

Moz Pro is a well-established SEO platform with strong domain authority metrics, keyword research, and site crawling. It's particularly popular with SEO agencies and in-house teams who've been doing traditional search optimization for years.

The gap: Moz was built around Google's link-based ranking model. It has no tooling for the AI search era โ€” no GEO auditing, no AEO checks, no AI crawler visibility analysis, and no assessment of whether your content is structured for AI citation. SiteOracle fills that gap at a lower price point.

โœฆ SiteOracle is better for

AI search visibility

  • AI crawler access audit (robots.txt)
  • GEO โ€” Generative Engine Optimization
  • AEO โ€” Answer Engine Optimization
  • Structured data completeness
  • Google Business Profile alignment
  • Visual design audit (Claude AI)
  • Lower price point
Moz is better for

Traditional SEO metrics

  • Domain Authority (DA) tracking
  • Keyword research and SERP analysis
  • Link explorer and backlink research
  • Rank tracking across locations
  • Local SEO management
  • Long-established metric trust

Feature comparison

Feature SiteOracle Moz Pro
AI bot crawler check (GPTBot, ClaudeBot, PerplexityBot) โœ“ Yes โœ— No
GEO audit (Generative Engine Optimization) โœ“ Yes โœ— No
AEO audit (Answer Engine Optimization) โœ“ Yes โœ— No
AI Visibility Score โœ“ Yes โœ— No
Visual design audit (Claude AI) โœ“ Pro โœ— No
Technical SEO audit โœ“ Yes โœ“ Yes
Structured data / schema check โœ“ Yes ~ Limited
Google Business Profile audit โœ“ Yes ~ Partial
Competitor comparison โœ“ Pro โœ“ Yes
Domain Authority metrics โœ— No โœ“ Yes
Keyword research โœ— No โœ“ Yes
Rank tracking โœ— No โœ“ Yes
PDF / white-label reports โœ“ Agency โœ“ Yes
Free tier โœ“ 3 scans/day ~ Limited free tools

Pricing

Moz Pro Standard starts at $99/mo. SiteOracle Pro is $49/mo โ€” and covers the AI visibility layer that Moz doesn't touch at any price.

SiteOracle
$49
/month โ€” Pro plan
Unlimited scans ยท AI visibility ยท GEO ยท AEO ยท Visual audit ยท PDF reports
Moz Pro
$99
/month โ€” Standard plan
Keyword research ยท DA metrics ยท Rank tracking ยท No AI visibility

If you're already using Moz for keyword research and rank tracking, SiteOracle adds the AI search layer your stack is missing โ€” without replacing what Moz does well.

See how your site scores โ€” free

No signup required. Enter your URL and get your SEO, AEO, GEO, and AI Visibility scores in under 60 seconds.

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